Link

Femininity as a technology: some thoughts on hyperemployment [Cyborgology]

29 Nov

Femininity as a technology: some thoughts on hyperemployment [Cyborgology]

Indeed, as Bogost’s example suggests, our smartphones wake us up, not our moms, just as emails accomplish a lot of the relational work (scheduling, reminding, checking in, etc.) conventionally performed by women.

Women are trained from a young age to perform this relational, caregiving, extra-shift work.Femininity–the gender ideal and norm–is the technology that helps women perform these tasks with ease and efficiency. Conforming to feminine ideals like cuteness, neatness, cleanliness, attention to (self)presentation, receptivity to others, and so on, trains you in the skills you need to accomplish feminized care/second+ shift work.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: