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How Do You Change a Bro-Dominated Culture? [NY Magazine: The Cut]

12 Sep

How Do You Change a Bro-Dominated Culture? [NY Magazine: The Cut]

“Bro” once meant something specific: a self-absorbed young white guy in board shorts with a taste for cheap beer. But it’s become a shorthand for the sort of privileged ignorance that thrives in groups dominated by wealthy, white, straight men. “Bro” is convenient because describing a professional or social dynamic as “overly white, straight, and male” seems both too politically charged and too general; instead, “bro” conjures a particular type of dude who operates socially by excluding those who are different. And, crucially, a bro in isolation is barely a bro at all — he needs his peers to reinforce his beliefs and laugh at his jokes. That’s why the key to de-broing our culture just might be the straight white guys who aren’t bros.
 
Ann Friedman on that Harvard Business School NYT story and other “de-broification” efforts.
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